Content & Social Media Marketing

What is Content Marketing & Why it is important?

Marketing strategy using Content as the main focus element is called Content Marketing. It is the foundation upon which SEO and Organic traffic is build. In this age of Social Media, new trends emerge everyday. Although trending and viral content do offer a temporary boost in visibility. It usually is for a short amount of time, which is not ideal since businesses require a steady and long term influx of clients to function properly.

The primary focus of organic marketing is evergreen and searchable content. Evergreen content is independent of any trends and is viable for long periods of time. Similarly, Searchable Content is the content that can be read and indexed by Search Engines. Evergreen and Searchable Content is usually written or video content, and is the main source of the results displayed in 2 of the biggest search engines i.e. Google and YouTube.

Evergreen and searchable content is really important because when you need a solution to a problem, you search for it. The search engines will then display  some Search Result Pages based on the Search Query. When you show up in the Search Results, you get an opportunity to be found by a potential customer. It also informs the user about your existence and they can later connect with you and might turn into a paying client.

Content Marketing usually take some time to show results. But, it can play a pivotal role in providing a constant influx of potential client overtime.

There are other forms of Content that doesn’t fit into the criteria of searchable content but can work for some types of Businesses in specific scenarios. But since they uses various Social Media Platforms they are considered a part of Social Media Marketing.

What is Social Media Marketing & Why it is important?

We primarily work with new and upcoming businesses, therefore our approach to Social Media Marketing is quite different. For us, Social Media Marketing is a tool to get visibility when starting out, by leveraging your existing Social Media following. It is a quick and easy way to get visitors for your online business. We focus on the free side of Social Media, however, there is paid side as well which could be also be used, once your online business starts to generate some revenue.

Generally, people prefer to work with people they know and trust. So, your Social Media is a convenient way to get the word out to some potential clients when you are just starting out. The people you are connected with on Social Media already know and trust you to some extent. So, when you use your Social Media to promote your business, you are more likely to sign them up as your first few clients, if they are looking for the kind of services that you offer.

What we offer?

When you work with us, you will get :-

  •  Well Researched list of topic you can use to start your Content Creation Journey
  • Guidance regarding how to proceed with you Content Marketing Journey
  • Which Social Media Channels should you use to Market your Business.
  • How to Post on Social Media.
  • What not to do in order get Maximum Visibility.
  • Frequency of your Posts on your Website and Social Media.